In Your Business Roadmap, The First Turn Is Essential

Your business is like a cross country road trip and the MAKEitKICK:CORE is the on-ramp to the expressway. It takes time to get to where you want to be, so you better start out going in the right direction.

Interested in ditching your day job and starting a business? Well how about having your business established on the web while you go off and read Ittybiz to learn how you’re gonna market the bad boy, or Copyblogger to perfect your writing skills? Sound good?

Seriously, go watch Oprah or catch that new animated flick I’ve been seeing so many commercials for, you know the one, it’s everywhere. Just be ready in 2 business days to start using the tools that are going to get your new business off the ground.

I know you’re a busy person, so I’ll be brief and to the point. (if you want the long and detailed version that’s below)

3 Reasons For The MAKEitKICK:CORE

  1. Many people making the leap into entrepreneurship can’t afford custom designed websites (it can be very pricey)
  2. When starting your business it’s much cheaper to do it right the first time than to fix it later
  3. By stripping out the design work and keeping the killer web foundation, I can offer a product that every budding entrepreneur not only needs, but can afford

You will have a business foundation that others pay thousands for without the stress and lost time of trying to learn and do it all yourself.

Here’s What You Get

It’s a turnkey, killer business framework powered by WordPress, Thesis, Google Analytics, and Google Apps all configured for you in just 2 business days.

2 Days To (The Road To) Riches

There are so many shady marketers today that promise riches beyond your wildest dreams in just 3 months, 2 weeks, or whatever it takes so you don’t ignore them.

I would never make false promises and lie to you like that, but what I can and will promise is this. In just 2 business days, you will have all of the tools that you need to build your successful business the right way, the first time and get it on the road to those riches.

Your business is like a cross country road trip and the MAKEitKICK:CORE is the on-ramp to the expressway. It takes time to get to where you want to be, so you better start out going in the right direction.

Here’s What You Do

So you’re ready to have your own MAKEitKICK:CORE setup and ready to start your business rolling in just 2 business days? Well then click the Buy Now button and I’ll start the engines!

Do you just know that you want it, but can’t quite click that button without a little more convincing? Well continue reading below because there’s a heck of a lot more that I can tell you about it :)

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The Long Version

Whether you’re struggling to find a job or looking to quit the job you have, chances are that starting your own business online is a very promising solution.

When starting a business today, the first place you turn is the internet. Why? Because there is an audience and only small overhead.

You’re starting this business to make money, so, of course, you have very little money to spend on getting it started. But you do need to provide a way for your hungry customers to find you.

So you need your own website. But you already knew that and that’s probably why you’re reading this.

So anyway, you think to yourself, “setting up my own website is scary, I’ll contact a web designer, spend a few hundred dollars, she’ll make me a kick ass custom design exactly like I want, and I’ll be ready to have the money start rolling in.”

But then you get the reality check. A kick ass custom site isn’t just a couple hundred dollars, but can be thousands. And that’s from an independent freelancer. What about big business web development companies? Unless you enjoy the feeling of your jaw hitting the floor, they’re not even a consideration. Going with a big corporate development company can easily hit your bank account for tens of thousands of dollars and this is obviously not possible when you’re just starting out, plus it’s completely unnecessary.

Ok, now that the scary part is out of the way, here is the bright side.

Small business owners who don’t know the first thing about setting up their own website can have one, that not only looks nice, but also kicks major ass, for less than $400. Before I go into the details, let me give you a bit of a background.

How It All Started

Recently, I began to notice that more and more of the people who were approaching me for a new website were unable to afford one.

Well each of them were just like you. They were starting a business, of course needing a website, and currently not making any money from that yet to be established business and therefore each person had very little money to spend.

As a result I decided to streamline my site setup and knock it down to the bare necessities so these customers could get their business started today and then expand in the future when they actually were making money. So I started offering a base package comprised of the exact fundamental components that I build all sites on, only without the custom design.

It is an out of the box, hands off, instant (aside from my setup time) business that, from day one, has a solid foundation identical to that of any heavy hitting, expensive site. This ensures that traffic is maximized and the customers that you want, the ones who are eager to buy, can easily find you.

Due to the popularity of this setup I decided to refine the package, add more components, tweak a custom design, and add an admin interface that links everything together. I now call it the MAKEitKICK: CORE.

What is the MAKEitKICK: CORE?

The MAKEitKICK: CORE is a complete business setup, consisting of the key components that every business needs to succeed, all while avoiding the stress and time suck of attempting to not only learn how, but also to set it up yourself.

The best use of your time right now is in establishing your business and bringing in customers, not in learning the ins and outs of FTP, MySQL, and DNS. These are important skills for my line of work, but I’m guessing for yours, not so much. This is a set it and forget it scenario. Why spend months learning how to install, configure, tweak, and otherwise setup your entire web presence when you’re never going to have to do it again?

Alright, so on to the details.

Your Content Management System

Wordpress Admin

At the very base of the MAKEitKICK: CORE is WordPress. You may already know this, but WordPress is a powerful blogging platform/content management system (CMS) that is perfect for small businesses.

WordPress is used to power millions of websites every day and for good reason; it’s extremely user friendly, allows for complete control of site content, and has the power to run everything from simple informational sites to full learning environments, without needing to have a lick of programming ability.

Oh, and did I mention it’s free?! Yes, there is no cost for using WordPress as long as you can install and configure it all yourself. If setup and configuration sounds scary to you though, don’t worry. In the MAKEitKICK: CORE I do all of the work, your only job is to reap the benefits. :)

Beyond installation and configuration, I also setup key plugins that automatically update Google and other search engines whenever you make changes. In addition I configure WordPress to keep your site running at full speed even if there’s a sudden burst of traffic (massive traffic is excellent, but if your site can’t handle it and no one can view the site, then it’s all for naught)

Your Future-Proof Website

Moving up the CORE structure we next come to Thesis. If you’re familiar with WordPress, there is a good chance that you’ve heard of the Thesis theme. There are thousands of themes out there, but what makes Thesis so special? It’s awesome.

Wait, what?! That’s not enough reason?! Ok, the real reasoning behind using Thesis is that it can hardly be called a theme at all, it is actually a framework for building advanced sites.

Allow me to explain the typical scenario. You either download a freebie WordPress theme or hire someone to create a custom one for you. It may or may not be Search Engine Optimized and you get what you get. But hopefully it’s exactly what you asked for.

Now what happens if you ever want to change the look of your site? Well you start from scratch by either downloading another free theme, or you go the custom route. You go out and hire another designer, she creates a completely new theme, and your site looks new and fresh.

This is a very inefficient use of both your time and money.

What Thesis does differently is, not only is it Search Engine Optimized, but it provides a system for complete customization without requiring any sort of costly rewrite of the theme. This means that Thesis is the last WordPress theme you will ever buy. Seriously. Ever.

Whenever you want a fresh design you simply contact me or, if you choose, another Thesis designer and we will gladly give you a brand new look without having to make a single change to your underlying code.

This means, no matter what your site looks like it will be running in the most efficient and search engine friendly manner, never to falter, even when updated for a new look and feel. Oh ya, and you save a LOT of money.

Your Style

Plus, it’s not good to look just like the default Thesis setup like everyone else does, so I include the MAKEitKICK: CORE Thesis MOD which is powering this site and the demo site. This means that your website will have the same visually pleasant design that you are looking at right now.

But maybe you’re interested in a little more. Maybe out of the gate you want a custom header and colors. Well then you’ll want to go with the MAKEitKICK:CORE+. This is the same as the CORE, with a bit of custom design work that makes sure you stand out, while keeping you within budget.

Beyond the website itself  you also get key web based tools for successfully running your business online.

Your Stats

You get Google Analytics for tracking site visitors so you can learn what is working and what isn’t and, as your site grows, continue to improve based on those results.

Your Communication Toolkit

You also get Google Apps for Business which is a custom branded version of Gmail, Google Documents, and Google Calendar. This means that you will have a private, easy to use document center, calendar, and email client, all branded for your business. There isn’t an easier way to share information, not only with customers, but also within your business.

Ok, so maybe right now your business consists of just you and you won’t be collaborating with anyone yet. But you know what? You will have piece of mind knowing that, as your business grows, you will already have the right tools in place.

Your Command Center

Command Center

Last but not least, you get the CORE Command Center. With all these tools you need a way to easily access them, right?

Well the Command Center has you covered. Any time you need to update your site, check your mail, edit a doc, or check your calendar, it’s all there. Access to everything from one convenient location.

How Does This Work?

You’re still reading so I figure you’re liking how this sounds. Instead of struggling with configuring these business components yourself, you get to bypass all that, have it done for you, and focus on what’s most important, your business.

At this point you’re probably curious how to get this setup for you. I have made this process as hands off as possible, I do my magic, turn over the keys, and you’re ready to rock. I will need just a couple things from you and they are as follows.

First I need to know if you currently have a webhost.

If you do, that’s great, we only need to determine if it supports PHP and MySQL (which it likely does), but if you don’t know just contact me and I will check for you.

If you don’t have a host yet, that’s also not a problem. Just go to Dreamhost.com and register for a hosting package. When registering make sure that you enter promo code MAKEITKICK to get your first month free.

Ok, once you have a hosting package all that I need from you is a login so I can start working and that’s it. The process is simple and you will be fully up and running in 2 business days.

Clean Cut, But Ready To Rock That Mohawk You’ve Always Wanted

The visually pleasant design of this page is exactly what your CORE will look like, but what about when you’re ready for change?

On the surface the CORE appears to be mild mannered and clean cut and maybe that fits your needs precisely today. But who knows what the future has in store?

That’s the real reason why she is built so well. She’s prepared for any midlife crisis or growth spurt that your business may go through, and she’ll take it like a champ.

Maybe it’s time for her to ditch the pants suit and let out her wild side. No problem. Contact me and I’ll rip off those sleeves, ink the tattoos, and she’ll be ready to melt faces like a rock star. And this is without changing any part of your solid CORE foundation.

Momma always said that it’s what’s inside that counts, well she was right. No matter how much the CORE’s look is changed, her foundation will remain constant and unfaltering, no matter what.

But if you’re not yet ready for a full on customization, don’t forget about the MAKEitKICK:CORE+ where you get the CORE along with a custom header and colors.

Are You In?

Ok, enough yapping. Since you’ve read this far it looks like you know what you want and you’re ready to take the next step with your new business. Let me just run through what you get one last time.

With the MAKEitKICK:CORE I setup and configure the following for you, all for $397:

  • WordPress with plugins to notify Google of your updates and stop outages due to traffic spikes
  • Thesis framework with a single-user license
  • MAKEitKICK: CORE Thesis design mod (your site will look just like this one!)
  • Google Apps for Business including a custom branded Gmail interface for your email, document center, and calendar
  • Google Analytics for tracking site visitors and stats
  • CORE Command Center for easily accessing the tools in your new toolkit

With the MAKEitKICK:CORE+ for $547 I setup and configure all of the above plus:

  • A custom designed header area including a text-based logo and customized menu
  • A coordinated color scheme to bring it all together

Now that you’re ready for the next step, click the button below to place your order. After your order is complete you will promptly receive an email from me asking for the bits of information that I need and then, within 2 working days, you will be running your very own business on the web!

Ok, that’s all for now, I’ll be talking to you soon!

Jeff Sarris

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